Massive Green has been around since its inauguration in 1995 when it began its revolution of the business with its new green and sustainable thinking. Already, Massive Green has managed to morph society and other companies to think and act in a more sustainable way.
The founding father, Mr. Per, was working at a competing grocery store chain and one day had an idea to incorporate sustainability into the whole business operation. However, a lack of channels to influence the management of the company, as well as hesitancy toward the use of such a change, forced Mr. Per to give up these ideas. Until one day, when he met his current wife who had actually been brewing on the same idea. Together, they joined forces and planted the seed for what is today Massive Green.
